Exhibition Stand Builders at The Tire Cologne, Germany

THE TIRE COLOGNE returns to Koelnmesse from 30 May to 1 June 2028. The 2026 edition drew just under 400 exhibitors from 33 countries and around 14,600 attendees from 110 countries. A stand has to earn attention early and then hold it long enough for a proper conversation to happen.

As exhibition stand builders in Cologne, we work with tyre, wheel and workshop-equipment exhibitors to plan stands that show product off properly, give the sales team somewhere settled to talk numbers, and still feel comfortable on day three. You can see how that came together at THE TIRE COLOGNE 2026 in the project below.

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CEAT

210 sqm, Stand no. H8.1, D-050 & E-051

Concept Note

A bold, contemporary stand designed to make CEAT’s brand presence impossible to miss. Matte dark surfaces and signature orange accents create a strong visual identity, while curved pathways guide visitors through product displays, hospitality areas and meeting spaces.
A suspended circular sign and dynamic LED features add impact from every angle.

Your turn to shine at THE TIRE COLOGNE 2028

Get your complimentary design proposal with fresh ideas and bespoke designs!

Why choose Design Desk for THE TIRE COLOGNE 2028?

THE TIRE COLOGNE is a trading floor as much as a showcase. Distributors, retailers and fleet buyers come to compare ranges side by side and talk terms, often in the same visit. That asks something specific of stand design in Cologne: product needs to be readable from the aisle, and there needs to be somewhere to sit down once the conversation turns serious. We design around both, then build it to hold up for three full days.

Experience with shows like THE TIRE COLOGNE

Over 21 years and 2,500+ projects across 30+ countries, a good share of them in German venues where build regulations and install windows leave little room for guesswork. That experience mostly shows up as things you never have to think about.

What you can expect

A layout that balances display and dialogue: Tyres and rims are heavy, and how they're mounted decides how good they look. We plan wall loading, sightlines from the aisle and restocking access early, so your range reads clearly and your team still has a quiet corner for the buyers who want to talk pricing.
Local partners on the ground: Regional partners handle the build, so approvals, deliveries and install run to schedule.
Exhibition stand design and build: You'll have one team from the first sketch to the final dismantle: designers drawing up the concept, a dedicated project manager coordinating with Koelnmesse and the build partners, and someone on site while the stand goes up.

Let's talk about THE TIRE COLOGNE 2028

THE TIRE COLOGNE runs 30 May to 1 June 2028 at Koelnmesse. We’d suggest opening the design conversation 4–8 months ahead, though an early chat never hurts. Get in touch whenever you’d like to sketch out ideas with stand builders in Cologne who’ve done the show before.

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How fast can we turnaround your project, and other common questions

How do I get started?

It’s simple! Just drop us an email at hello@expodesigndesk.eu and we’ll get back to you within 24 hours. We’re here to help you plan your next exhibition.

What do you need to design my exhibition stand?

All we need is the hall layout showing your stand space and a list of your requirements. If you don’t have a requirement list yet, our Relationship Managers can provide a Design Brief Form to guide you.

Will you only create the design, or handle production and installation too?

We offer a complete end-to-end solution. From design to installation and dismantling, we manage everything, ensuring a stress-free experience while you focus on other aspects of your exhibition.

Which countries and cities can Design Desk support?

We handle over 125 projects globally each year, covering key exhibitions across Europe and the world. No matter where your exhibition is located, reach out, and we’ll assist you!

How far in advance should I contact you for my exhibition stand?

We recommend reaching out at least 8-10 weeks before the exhibition to ensure a smooth process from design to installation, but we’re flexible and can accommodate tighter timelines if needed.

How will you design my stand?

Your stand will be designed using cutting-edge 3D software at our studio. You’ll receive a realistic visualization of your booth before it goes into production. Our talented design team includes architects, interior designers, 3D visualizers, and graphic artists—together, we create innovative designs that stand out!

What size of exhibition stands do you specialize in?

We design and build stands of any size, from small modular stands to large, double decker stands. Whatever your needs, we’ve got you covered.

Can you help with stand design ideas if I’m unsure of what I want?

Absolutely! Our team is great at brainstorming and collaborating with you to develop a concept that fits your brand and goals. We also have a gallery of past work for inspiration.

How much does a stand design and build cost?

Costs vary based on size, complexity, materials, and location. Once we understand your requirements, we’ll provide a detailed quote that aligns with your budget.